working in its favour: baked in user base and ad platformĮarliest possible date for Bluesky to do the same: 2027 The world is a different place now, social is embedded so new things arguably don't need AS MUCH time to mature, but they still do need time.Įarliest possible date for Threads to reach the "business critical" turning point (assuming DMA hurdles are cleared by Jan 2024): 2026 ![]() That means it still took at least 5 years for it to be taken seriously enough to demand human and financial resources. Twitter was launched in 2006 and by 2007/8 had matured enough to be on the EU bubble radar. ![]() Budgets became available for external agencies AND in-house jobs like "digital communications manager" became the norm. The "EU bubble social is business critical" turning point - so the true mark of social media adoption in the EU (lobbying) bubble is when agencies can start charging real money for retained social strategy and content.įor Twitter, I would say this was 2013-2015 for the early organisational adopters, and 2019-2020 for the rest.
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